Bonjour of Switzerland has released a towel collection made from Micro Modal, a fiber made with 100% beech wood cellulose. Modal is softer than terry toweling and 50 percent more absorbent than cotton. It dries quicker too. Bonjour of Switzerland uses only environmentally friendly dyes in production. The towels range in price from $12 for a wash cloth to $65 for a bath towel. Bonswit appears to be the sole retailer at this time. Their online store is here.