Patagonia is really a leader in effective, green manufacturing. Now the company is making its manufacturing processes as transparent as possible. Patagonia has created a web site called the Footprint Chronicles, where you can track the eco “footprint” of several pieces of Patagonian clothing. Also listed in the amount of waste and CO2 generated as the garments are produced — quite elucidating.
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{ 1 comment… read it below or add one }
I like it. They took what Timberland tried to do with their shoe “nutrition labels” and took it a step or many steps further.