Ecoeffective Shoes: Adidas Hemp

When Adidas came out with these hemp shoes a few years back, they were given grief about it by the federal government and chose to rename them from “Superstar Hemp” to “Gazelle Natural”. Regardless of the politics, hemp is a very durable and “breathes” very well as a shoe material. The soles are made out […]

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Patagonia: Effective Clothing

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Patagonia is one of the more well-known environmentally conscious corporations, and rightly so. Not all their materials and processes are metaefficient, but they are definitely an example of a viable eco-effective company. Patagonia makes use of organic cotton, organic wool, cashmere, hemp and recycled plastic fleece in their clothing. They also have many environmental initiatives […]

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American Apparel: Organic Cotton

American Apparel has a range of men’s and women’s organic cotton shirts and underwear at reasonable prices as part of their “Sustainable Edition” line. The clothing is made in California in sweatshop-free conditions. The jersey T pictured is available for $15. Web Site: American Apparel

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Icebreaker Jackets: Innovative Merino Wool

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Icebreaker, a New Zealand company specializing in merino wool performance wear, has just introduced a new line of jackets named PurePlus. The jackets are constructed from two merino fabrics: a stretch knit interior laminated to a finely woven exterior. They are wind resistant, warm and highly breathable. We’ve noted the virtues of merino wool in […]

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Soy Clothing: Neo-Metaefficient

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Soy in clothing isn’t exactly new. Henry Ford first talked of it in the 1940s and was photographed wearing the first known soy suit and tie. Soy fibers largely disappeared though, until recent developments in China. Now, soybean protein fiber is being marketed as a “vegetable cashmere” — a new eco-friendly luxury textile. Those who’ve […]

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