A critical aspect of a product’s “efficiency” involves not just what it does, but also where it comes from and where it goes after its useful life. Brooks has taken an innovative step to improve the life-cycle efficiency of its running shoes with its biodegradable BioMoGo cushioning material.
Just a couple years ago, a simple organic cotton T-shirt wasn’t so easy to find. Now, with Quicksilver, H&M, and even Forever 21 getting into the green fashion business, eco-friendly T-shirts are a dime a dozen. Still, finding well-fitting and stylish T-shirts made using fair labour can take some work — especially if you’re interested […]
Efficient jeans are still hard to find. Conventionally grown cotton requires more pesticides to grow than any other crop. The more efficient method is to grow organic cotton or hemp. The surf company Reef makes some good organic cotton jeans, like their Heritage Jeans (shown above), their Philosopher Jeans and Heritage Cords. The outdoor clothing […]
Merino wool is the most efficient material for cold weather. Merino wool is softer than regular wool, and it feels more like cotton against the skin. Merino wool resists wind and warms better than synthetic materials. It doesn’t absorb odors and it regulates body temperature. It is also produced in a sustainable manner. The jacket […]
Icebreaker, a New Zealand company, is proving that wool can be worn in warm weather. They have released a new line of “ultra-fine” merino wool T-shirts. I’ve been testing their Tech T Lite while biking, it has performed quite admirably in the heat — it keeps you cool, and retains less odor than a cotton […]