Old Running Shoes Never Die – But Brooks BioMoGo Really Does Fade Away

Brooks Trance With Biodegradable BioMoGo (photo: Brooks Sports, Inc.)

A critical aspect of a product’s “efficiency” involves not just what it does, but also where it comes from and where it goes after its useful life. Brooks has taken an innovative step to improve the life-cycle efficiency of its running shoes with its biodegradable BioMoGo cushioning material.

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Five Efficient T-Shirts Of 2008

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Just a couple years ago, a simple organic cotton T-shirt wasn’t so easy to find. Now, with Quicksilver, H&M, and even Forever 21 getting into the green fashion business, eco-friendly T-shirts are a dime a dozen. Still, finding well-fitting and stylish T-shirts made using fair labour can take some work — especially if you’re interested […]

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Efficient Jeans: Those Made With Organic Cotton Or Hemp

Reef Organic Cotton Hertiage Jeans

Efficient jeans are still hard to find. Conventionally grown cotton requires more pesticides to grow than any other crop. The more efficient method is to grow organic cotton or hemp. The surf company Reef makes some good organic cotton jeans, like their Heritage Jeans (shown above), their Philosopher Jeans and Heritage Cords. The outdoor clothing […]

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The Most Efficient Material For Cold Weather: Merino Wool

Smartwool Zip Midlayer Sweater

Merino wool is the most efficient material for cold weather. Merino wool is softer than regular wool, and it feels more like cotton against the skin. Merino wool resists wind and warms better than synthetic materials. It doesn’t absorb odors and it regulates body temperature. It is also produced in a sustainable manner. The jacket […]

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Icebreaker: Efficient Wool T-Shirts For Warm Weather

Icebreaker, a New Zealand company, is proving that wool can be worn in warm weather. They have released a new line of  “ultra-fine” merino wool T-shirts.  I’ve been testing their Tech T Lite while biking, it has performed quite admirably in the heat — it keeps you cool, and retains less odor than a cotton […]

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