Wow, this is a truly non-toxic paint, and it’s going to be sold exclusively at Home Depot. It’s called Freshaire Choice, and it’s a zero VOC paint. According to the EPA, the air inside a home is, on average, two-to-five-times more polluted than the air outside. Paint is a large contributing factor to poor indoor air quality and can emit harmful chemicals, such as VOCs, for years after application.
Another innovative feature of this line of paint is that the tints are also zero VOC. It’s the first paint that can make this claim — on average, up to 150 grams of VOCs are added back into paint once the color is mixed. That means that even if you buy a boutique, all natural paint, as soon as you tint it to the color you desire, you just defeated all the work you put into locating and purchasing the paint (except for naturally pigmented paints, like clay paints).
The Freshaire tinting system uses pre-measured packets of dry tint that color the paint without adding any VOCs to the paint. This zero VOC system is an industry first. No other tint system for paint can make this claim. Another innovation is that the tint comes in a packet that dissolves into the paint completely. By using pre measured, standardized packets, Freshaire ensures consistent colors no matter when you buy more paint. The only drawback to the system is that you can only use the 65 colors that are currently available — so no custom matching.
Freshaire Choice has a GreenGuard certification (one of the most stringent independent test laboratories in the United States).
Freshaire uses 100% recycled materials for the can, the can is recyclable when you are done, 75% recycled fiber material is used for the can’s label, the label is printed with soy ink. Another innovation is that the paint chips are also completely recyclable as well being made from recycled materials. As far as I know, only Freshaire allows you to recycle actual sample paint chips.
The Freshaire Choice Paint will be exclusively available at The Home Depot nationwide beginning April 1, 2008. The one-gallon containers will be sold at a manufacturer’s suggested retail price of $35 – 38. The Freshaire Choice Paint product assortment consists of flat, eggshell and semi-gloss finishes, as well as drywall interior primer and ceiling paint. For more information or to request a free sample, visit www.thefreshairechoice.com or call 1-866-880-0304.