Wow, this is a truly non-toxic paint, and it’s going to be sold exclusively at Home Depot. It’s called Freshaire Choice, and it’s a zero VOC paint. According to the EPA, the air inside a home is, on average, two-to-five-times more polluted than the air outside. Paint is a large contributing factor to poor indoor air quality and can emit harmful chemicals, such as VOCs, for years after application.
Another innovative feature of this line of paint is that the tints are also zero VOC. It’s the first paint that can make this claim — on average, up to 150 grams of VOCs are added back into paint once the color is mixed. That means that even if you buy a boutique, all natural paint, as soon as you tint it to the color you desire, you just defeated all the work you put into locating and purchasing the paint (except for naturally pigmented paints, like clay paints).
The Freshaire tinting system uses pre-measured packets of dry tint that color the paint without adding any VOCs to the paint. This zero VOC system is an industry first. No other tint system for paint can make this claim. Another innovation is that the tint comes in a packet that dissolves into the paint completely. By using pre measured, standardized packets, Freshaire ensures consistent colors no matter when you buy more paint. The only drawback to the system is that you can only use the 65 colors that are currently available — so no custom matching.
Freshaire Choice has a GreenGuard certification (one of the most stringent independent test laboratories in the United States).
Freshaire uses 100% recycled materials for the can, the can is recyclable when you are done, 75% recycled fiber material is used for the can’s label, the label is printed with soy ink. Another innovation is that the paint chips are also completely recyclable as well being made from recycled materials. As far as I know, only Freshaire allows you to recycle actual sample paint chips.
The Freshaire Choice Paint will be exclusively available at The Home Depot nationwide beginning April 1, 2008. The one-gallon containers will be sold at a manufacturer’s suggested retail price of $35 – 38. The Freshaire Choice Paint product assortment consists of flat, eggshell and semi-gloss finishes, as well as drywall interior primer and ceiling paint. For more information or to request a free sample, visit www.thefreshairechoice.com or call 1-866-880-0304.
Read more! Related stories:
- Non-Toxic Caulk Substitutes
- A Paint Stripper Made From Corn
- SafeCoat: Non-Toxic Paint
- Milk (Casein) Paint
- Lime Paint
{ 56 comments… read them below or add one }
← Previous Comments
I used freshair to paint my whole house using a total of 7 different colors and the primer and I love everyone. It’s been a years since completing and I couldn’t be happier. The paint has held up well and I have a dog and a two year old. Not sure why other had problems, I didn’t experience it. True you have to use two coats, but that has been my experience with many other brands I’ve used too. The two dark colors i used required 3 coats, but my aunt just painted her kitchen a dark color also with a different brand and it took her 5 coats to get good coverage and true color. The odor was minimal, but not completly absent. I will defently be using freshair for all my future indoor painting projects.
After researching to find the safest and healthiest paint, we painted our bedroom with Freshaire Choice Paint over TWO MONTHS AGO and it is still uninhabitable. The odor was/is so horrible and strong that we had to seal the room off. We received a bad batch of paint and no one with Glidden cares– not even people at the top. The rep said that he would test the paint that we returned, but he never picked it up and nearly a month later it was destroyed. The Home Depot has done everything in their power to help us. They offered us Kilz, oil-based primer and Behr, primer/paint to apply over the smelly Freshaire paint, at no charge. It didn’t help –nothing helps…the odor damage is permanent. Experts advise that the walls and ceiling will have to be removed and replaced! What a nightmare!!
Would love to hear from anyone who also had a bad experience with Freshaire Choice Paint.
I have had the same problem with using paint that was suppose to be for hospitals. You know..non toxic..It was a nightmare!
I find this very strange that there are 52 comments on a paint product yet more popular topics arent getting near that kind of attention/comments. There are alot of brand names getting tossed around here and blatent company reps. For anyone reading this becareful, I smell something fishy and its not the paint. I have used FAC and it was fine for me, of course I am not a Mythic rep so maybe that makes using it worse lol
← Previous Comments