Women’s Organic Athletic Wear

Icebreaker Women's Merino Wool Top

Chances are, when you hit the gym, the yoga studio or the pavement, you’re trying to do something good for yourself. Why not do something good for the planet at the same time? By simply buying organic the next time you restock your workout drawer, you can reduce the amount of toxins absorbed by your […]

From The Meta-Efficient Labs: Most Optimal Comforter Material: Organic Merino Wool

Organic Comforter

As many of you may have heard — I believe merino wool is an optimal clothing material. But it is also useful in the bedroom: as an optimal comforter fill. The advantage of wool is that it doesn’t retain moisture.

Bamboo Hangers

We’ve featured quite a bit of optimal and sustainable clothing over the years, but what about those devices you use to hang up your clothing? We mentioned the bioplastic hangers, available from Earthsaver. Now, the Great American Hanger Company has launched a new line of bamboo hangers, and these hangers really show off the beauty […]

Optimal: Making Manufacturing Processes Transparent: Patagonia

Patagonia is really a leader in effective, green manufacturing. Now the company is making its manufacturing processes as transparent as possible. Patagonia has created a web site called the Footprint Chronicles, where you can track the eco “footprint” of several pieces of Patagonian clothing. Also listed in the amount of waste and CO2 generated as […]