Optimal: Making Manufacturing Processes Transparent: Patagonia

Patagonia is really a leader in effective, green manufacturing. Now the company is making its manufacturing processes as transparent as possible. Patagonia has created a web site called the Footprint Chronicles, where you can track the eco “footprint” of several pieces of Patagonian clothing. Also listed in the amount of waste and CO2 generated as […]

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The Perfect T-Shirt

What’s the perfect T-Shrit? Is it this one? Better Thinking, a product think-tank in the UK, has set a challenge to create a garment with world’s lowest eco-footprint, taking everything into consideration to create “‘The Perfect T-Shirt“. They’ve set up a forum to share ideas, knowledge and opinions. They also have a blog which tracks […]

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