Optimal: Making Manufacturing Processes Transparent: Patagonia

Patagonia is really a leader in effective, green manufacturing. Now the company is making its manufacturing processes as transparent as possible. Patagonia has created a web site called the Footprint Chronicles, where you can track the eco “footprint” of several pieces of Patagonian clothing. Also listed in the amount of waste and CO2 generated as the garments are produced — …

The Perfect T-Shirt

What’s the perfect T-Shrit? Is it this one? Better Thinking, a product think-tank in the UK, has set a challenge to create a garment with world’s lowest eco-footprint, taking everything into consideration to create “‘The Perfect T-Shirt“. They’ve set up a forum to share ideas, knowledge and opinions. They also have a blog which tracks their progress.