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Natural Indigo Jeans: Metaefficient?

by Justin Thomas •

Originally, jeans were dyed with the color of the actual indigo plant. Today, natural indigo jeans can’t be considered metaefficient because they are expensive and only available as a kind of designer jean. Notwithstanding this, people admire these jeans because of their distinctive, deeply hued appearance. The story behind them is interesting too. There are at least three companies making …